Damon Bikes doesn’t need to change into the Tesla of e-moto corporations. However the startup does consider its EV two-wheeler is the primary to seize the ethos of Tesla house owners.
That’s the objective marketplace for Damon’s new $24,995 Hypersport, in step with CEO Jay Giraud.
The Vancouver-based startup unveiled the e-motorcycle lately on the Shopper Electronics Display in Las Vegas, after providing a teaser in December.
Damon’s Hypersport has a 200 mph top-speed, 200 miles of freeway vary, 147 ft-lbs of torque, fees to 80% in 20 mins and weighs lower than 500 kilos, Giraud advised TechCrunch on a decision.
The corporate’s new EV is cloud-connected, manages functionality via electronic using modes and can get riders from 0-60 mph in lower than three seconds.
Those specifications on my own would make the Hypersport spectacular in an more and more aggressive e-moto marketplace, however they’re simplest a part of the Damon bundle. The seed-stage corporate additionally creates proprietary, electronic security generation engineered to triumph over (what it sees as) commonplace flaws in motorbike design.
“We’re seeking to alternate the business by means of addressing the questions of safety and dealing with and luxury and the issues that experience continued with everybody within the business, together with all of the e-moto corporations lately,” Giraud advised TechCrunch in December.
To that finish, Damon has situated its Hypersport as an ultra-fast, good and secure motorbike by means of infusing it with distinctive tech options. To begin, the EV is provided with the corporate’s CoPilot machine, which makes use of sensors, radar and cameras to hit upon and observe transferring gadgets across the motorbike — together with blind spots — and alert riders to risk.
Damon has additionally addressed the one-size-fits-all drawback in motorbike design, integrating a machine on its Hypersport for adjustable ergonomics. The startup’s debut EV permits riders to electronically shift the motorbike’s windscreen, seat, foot-pegs and handlebars to house other positions and prerequisites — from upright town using to extra competitive high-speed runs.
Damon is taking pre-orders for its Hypersport and can input a stagnant American motorbike marketplace that’s changing into crowded with EV choices.
New motorbike gross sales within the U.S. have dropped by means of kind of 50% since 2008 — with sharp declines in possession by means of everybody below 40 — and feature by no means recovered, in step with Bike Trade Council stats.
In a bid to restore gross sales and the hobby of more youthful riders, in 2019 Harley-Davidson changed into the primary of the large fuel producers to provide a street-legal e-moto on the market within the U.S. — the LiveWire — which is a forerunner to an HD product-line of electric-powered two-wheelers.
Harley’s access adopted a number of failed electrical motorbike startups — Alta Motors, Challenge Motors and Brammo — and put it out there with present EV ventures, reminiscent of 0 — which debuted its $19,000, 120 mph SR/F in 2019.
Top-performance Italian EV corporate Energica has expanded advertising and gross sales within the U.S., and 2020 will have to additionally see e-moto debuts by means of California-based Lightning Bikes and Fuell, a French and American-founded corporate that plans to unlock the $10,000, 150-mile vary Fllow.
Hows does Damon Bikes scale in a contracting U.S. motorbike marketplace with increasing EV entrants?
The corporate’s CEO, Jay Giraud, believes the startup’s melding of awesome functionality and security features will give Damon a comparative benefit over different choices.
He additionally sees Damon’s Hypersport (and deliberate next fashions) as the primary bikes that may promote to an present however in large part untapped e-moto marketplace section: Tesla house owners.
“They know electrical pressure…they know what insane acceleration appears like…they usually respect tech that makes the protection of the EV, on height of the implausible functionality,” mentioned Giraud — who co-founded Damon with fellow Canadian Dominique Kwong.
However are four-wheel Tesla house owners truly doable motorbike patrons?
“Certain they’re,” mentioned to Giraud. “Lots and heaps of Tesla house owners personal motorbikes and over 1,700 individuals who stuffed out an hobby shape on our web site advised us they have been [Tesla] house owners.”
Damon is banking on what Giraud known as the Tesla-effect. “Inside about six months of proudly owning a Tesla…other folks get started having a look round for what else of their house and storage will have to be electrical. And the ones are the purchasers we’re going after first,” Giraud mentioned.
So time and gross sales stats will inform if Damon can draw in prosperous four-wheel EV house owners to shop for $25,000, 200 mph electrical bikes.
We’ll additionally see if the corporate’s cutting edge design can create a Damon impact — moving marketplace expectancies on OEMs and e-moto startups to provide each high-performance and in depth digital-safety options on bikes.