Facebook is the reason Trump got elected, says Facebook exec who ran advertising during the 2016 election, ‘but not for the reasons anyone thinks’ (FB)

During the 2016 US presidential election, the Russian government used Facebook and other social networks to influence the election in favor of Donald Trump. Facebook and the Trump campaign have both downplayed that influence in the years since.However, in a Facebook internal memo that was leaked to the New York Times this week, Facebook exec…

  • All through the 2016 US presidential election, the Russian govt used Fb and different social networks to steer the election in desire of Donald Trump. Fb and the Trump marketing campaign have each downplayed that affect within the years since.
  • Alternatively, in a Fb inside memo that was once leaked to the New York Instances this week, Fb exec Andrew Bosworth stated, “Was once Fb answerable for Donald Trump getting elected? I believe the solution is sure.”
  • Bosworth was once in control of Fb promoting all through the 2016 marketing campaign. He stated Fb was once answerable for getting Trump elected, “however now not for the explanations somebody thinks.” He pointed to the Trump marketing campaign having run “the one highest virtual advert marketing campaign I have ever observed from any advertiser. Length.”
  • Bosworth additionally identified that he is “no fan of Trump,” and that, after the 2016 election, he “wrote a submit about Trump supporters that I am informed brought about colleagues who had supported him to really feel unsafe round me.”
  • Consult with Industry Insider’s homepage for extra tales.

All through the 2016 US election, the Russian govt used Fb and different social media products and services to steer the election in President Donald Trump’s desire.

Within the years since, each the Trump marketing campaign and Fb have downplayed the position that Fb performed within the 2016 election. 

However this week, the Fb govt in control of the corporate’s promoting arm all through the 2016 election presented a special point of view. “Was once Fb answerable for Donald Trump getting elected?” Fb VP Andrew “Boz” Bosworth wrote on Tuesday. “I believe the solution is sure, however now not for the explanations somebody thinks.”

Despite the fact that Russia tried to steer the election in desire of Trump thru more than a few manner on Fb — promoting and pretend accounts, amongst different strategies — Bosworth stated the ones makes an attempt were not specifically efficient.

As a substitute, Bosworth stated, “He were given elected as a result of he ran the one highest virtual advert marketing campaign I have ever observed from any advertiser. Length.”

svg%3E - trump, reason, facebook, elected, during, advertising

Longtime exec Andrew “Boz” Bosworth (left) with Fb CEO Mark Zuckerberg.
Fb


Bosworth wrote as a lot in an inside Fb message board, however the submit was once therefore leaked to The New York Instances; in consequence, Bosworth revealed the submit in complete on his public Fb web page.

Within the submit, he stated that he is “no fan of Trump,” and that he “donated the max to Hillary [Clinton]” within the 2016 election. He additionally stated that, following the 2016 election, he “wrote a submit about Trump supporters that I am informed brought about colleagues who had supported him to really feel unsafe round me.” 

Without reference to his political association, he stated, the Trump marketing campaign “did incredible paintings.” 

Particularly, Bosworth referred to as out Brad Parscale, who ran the 2016 Trump marketing campaign’s virtual efforts.

“They were not operating incorrect information or hoaxes. They were not micro focused on or announcing various things to other other folks,” Bosworth wrote. “They only used the equipment we needed to display the fitting ingenious to every particular person. Using customized audiences, video, ecommerce, and recent ingenious stays the top water mark of virtual advert campaigns personally.”

Parscale is in control of the Trump 2020 re-election marketing campaign. He did not reply instantly to Industry Insider’s request for remark, however he did reply publicly to Bosworth’s submit by means of Twitter. “One of the vital many lies from the media in regards to the 2016 election,” Parscale wrote on Tuesday night. “Fb Exec tears it down in a pair sentences.”