Jeep Compass gross sales on a gradual decline – This fall 2018 gross sales down 57 % – RushLane
After receiving good preliminary response, demand for Jeep Compass has steadily declined. Jeep Compass was launched on July 31, 2017. Gross sales via the latter half of 2017 and early 2018 have been fairly promising, however gross sales began to dip throughout the previous few months of 2018; which additionally continued into the brand new 12 months.
Mahindra XUV500 has proved a adequate rival to the Jeep Compass. In January 2019 gross sales of the XUV500 have been double that of the Jeep Compass, which stood at only one,267 models as in opposition to gross sales of two,659 models of the XUV500. And with Tata Harrier now launched, Jeep Compass gross sales might additional decline.
Considering gross sales in 2017 from July to December, whole gross sales of the Jeep Compass stood at 13,139 models. Q3 2017 determine stood at 5,106 models and This fall determine at 8,033 models. Early 2018 noticed gross sales at 6,129 models in Q1 2018 and at 4,904 models in Q2 2018 with whole H1 gross sales at 11,123 models.
In July 2018 gross sales have been at 1,201 models, 28% larger than 935 models bought in July 2017, whereas since that month, gross sales continued a downward spiral to damaging progress in every month thereafter. In August 2018 gross sales dipped to 1,303 models, down 35 %. In September 2018 gross sales stood at 1,196 models, down 44 % as in comparison with gross sales of September 2017. This introduced Q3 gross sales down from 5,105 models within the 2017 interval to three,700 models in Q3 2018.
Gross sales of the Jeep Compass in October to December 2018 continued to see a big dip. October 2018 gross sales dipped 53 % from 2,455 models bought in October 2017. It was the identical case in November 2018 when gross sales dipped 59 %. In December 2018 gross sales fell 58 % to 1,150 models. These dismal gross sales took This fall 2018 whole to three,464 models as in opposition to 8,033 models bought in This fall 2017, down 57 % and H2 gross sales down 45 % from 13,139 models bought in H2 2017 to 7,164 models bought in H2 2018.
In 6 months of 2017, Jeep India bought 13,139 Compass – at a median of two,189 vehicles each month. In 2018, the corporate bought 18,287 vehicles, at a median of 1,529 models a month. That’s a lack of 660 vehicles a month. Jeep is actively attempting to pus Compass gross sales. Within the current months, they’ve launched new variants with added options. They’ve created new TVCs and elevated advertising and marketing, and many others. However the enhance in gross sales isn’t being observed. In Jan 2019, gross sales of Compass stood at 1,267 models. This when in comparison with gross sales of Jan 2018, is a decline by 839 models.