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Lenovo readies mega India push: $45 bn Chinese language agency seems to be to copy PC enterprise success in smartphone enviornment

Lenovo readies mega India push: $45 bn Chinese language agency seems to be to copy PC enterprise success in smartphone enviornment
seems, readies, lenovo, language, india, chinese, agency (L-R) Sumir Bhatia, President, Asia Pacific, Knowledge Centre Group; Rahul Agarwal, MD & CEO, Lenovo India; Yang Yuanqing, Chairman & CEO, Lenovo; Ken Wong, President, PCSD, Asia Pacific, Senior Vice President, Lenovo Group; Shashank Sharma, ED and Asia Pacific Chief, Lenovo Cellular Enterprise Group and Motorola.

Agile decision-making expertise, an optimistic outlook and a capability to be taught from the previous—a CEO should possess these sure traits to grow to be a terrific chief. Yang Yuanqing, the chairman and CEO Lenovo has all of them. The highest boss (sometimes called YY) on the $43-billion Chinese language PC and sensible units agency is agency in his perception that India is the go-to-market for the corporate’s future progress. “India is amongst Lenovo’s main markets that embrace international locations similar to China, the US, Japan and Brazil. The Indian market will spur a brand new wave of progress for Lenovo within the coming years. We’re optimistic that our India enterprise will broaden to $5-6 billion over the following few years, pushed by progress throughout PC, smartphone and knowledge centre verticals,” he stated at a spherical desk convention in Bengaluru early this month.

It isn’t simply India the place Lenovo is remodeling its technique, it’s reiventing itself because it goals to grow to be a new-age agency of the Web period. “From largely making {hardware} to a mixture of {hardware} and software program companies—from wearables and smartphones to tablets, PCs, servers and software program and cloud companies, we’re diversifying in sensible linked units whereas sustaining a robust PC and server focus. We wish to construct Lenovo as essentially the most revolutionary firm on this planet,” the Lenovo CEO stated.

Rahul Agarwal, managing director & CEO, Lenovo India, believes that the corporate’s ecosystem of units and companies helps that gameplan. Agarwal, who’s a veteran at Lenovo/IBM and has held senior management positions inside Lenovo, has been pursuing an aggressive technique to seize a significant share of the new-age mobility units market comprising smartphones, tablets and convertibles.

“India is without doubt one of the largest smartphone markets globally. We’re rising at a wholesome charge within the smartphone area and count on our progress trajectory to proceed with the introduction of newer fashions.,” stated Shashank Sharma, govt director and Asia Pacific chief, Lenovo Cellular Enterprise Group and Motorola. “We now have redesigned our merchandise particularly for the Indian market. Within the subsequent few months, we intend to have a excessive profile launch of a few of our smartphones below the Lenovo and Motorola manufacturers in several worth classes. We plan to have near 1,000 Motorola branded shops (Moto hubs) throughout the nation, up from the present 700.”

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Curiously, Lenovo is pursuing a twin model technique in India—working each Lenovo and Motorola manufacturers. Lenovo is concentrated on expertise and worth whereas Motorola has a robust give attention to innovation and new expertise experiences. “This has given us the flexibleness to supply a mixture of premium, mainstream and inexpensive units,” stated Sharma.

Agarwal stated that the twin model technique has labored in Lenovo’s favour “by serving to us keep our separate identities. Within the subsequent two-three years, we can have an analogous form of success for our smartphone enterprise like we had within the PC (private laptop) enterprise.” He affirmed that Lenovo will unveil extra inexpensive units right here. In line with IDC, the present market share of Lenovo for PC and sensible units is 22.5%, whereas for tablets it stands at 29.3%. The info centre group stands at 4.7% and the Motorola market share stands at 6%.

Lenovo is a centered gross sales and advertising technique to tackle competitors, particularly from Chinese language manufacturers similar to Xiaomi, OnePlus, Vivo and Oppo. “We will place Motorola within the offline area as a premium model in India. And Lenovo within the on-line market area, positioning it extra as an entry-level and mainstream model. Now we’ve a transparent branding technique for each the merchandise and a a lot stronger product portfolio focused primarily in direction of the Indian shopper,” stated Yuanqing, including, “Our goal is to be the main supplier of sensible units on this sensible Web period.”

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