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Tinder For Cows? U.Okay. Farmers Flip to New App to Search Breeding Matches – TIME

Tinder For Cows? U.Okay. Farmers Flip to New App to Search Breeding Matches – TIME

Cows and bulls trying to find “moo love” now have a cellular app to assist their breeders.

A U.Okay. farming startup launched a Tinder-style app, known as Tudder, that lets farmers discover breeding matches by viewing footage of cattle with particulars of their age, location and proprietor. Customers hear a mooing sound as they swipe — proper to point out they’re or left to reject attainable matches.

Hectare, which designed the app, says it “seeks to unite sheepish livestock with their soulmates.” Promoting animals utilizing social media can pace up a course of that always entails transporting animals lengthy distances for breeding.

“Tudder is a brand new swipe-led matchmaking app, serving to livestock throughout the U.Okay. discover breeding companions within the quest for moo love,” in keeping with the Apple app retailer description.

Tinder For Cows? U.Okay. Farmers Flip to New App to Search Breeding Matches - TIME - tinder, search, matches, farmers, breeding

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View Pattern

Farmers that swipe proper on a picture of a specific cow — or group of cows — are directed to Hectare’s livestock-buying web site, with an opportunity to contact the proprietor or make a suggestion. The itemizing web site consists of info on the animal’s character and any well being points.

Working Bull

Profile descriptions vary from “good large sturdy kinds make good suckler cows” to “quiet nicely grown younger bull able to work,” and farmers also can limit their on-line search by whether or not the animal is natural, pedigree or on a farm the place tuberculosis has been detected.

Marcus Lampard, a farmer in Carmarthenshire in southwest Wales, has one pedigree beef shorthorn breeding bull listed on the app and says it’s lots simpler to promote livestock on-line.

“Going to market is a nuisance,” he mentioned by phone. “If I’m going to an open market with a bull, after which perhaps carry it again, it shuts every little thing down on the farm for a minimum of two weeks.’’

Lampard, 76, mentioned his daughter lists the cows on-line for him. “At my age we expect we’re fairly techy, however our grandchildren suppose we’re hopeless,” he mentioned.

Hectare raised over Three million kilos ($3.9 million) from buyers together with authorities applications, creator Richard Koch and tennis participant Andy Murray, in keeping with its web site.

A couple of third of U.Okay. farms use Hectare’s platforms to commerce livestock and cereals, Chief Government Officer Doug Bairner mentioned by electronic mail, after the app was described within the Sunday Instances.

“Matching breeding livestock on-line must be even simpler than matching individuals,” Bairner mentioned. “Sheep breeding is equally information pushed so perhaps ‘ewe-Concord’ must be subsequent.”

Contact us at editors@time.com.

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