Vivo’s new “iQOO” sub-brand to promote premium flagship telephones launched – gizmochina
By way of a Weibo submit, Vivo has launched a brand new sub-brand named iQOO. The official Weibo account of the newly established model reveals that it’s a cell phone firm. Since Vivo is already promoting a variety telephones from entry-level to flagship smartphones, the iQOO model might be used to promote premium flagship handsets.
Earlier right this moment, Vivo used its Weibo account to launched the brand new sub-brand with a repost of the “Howdy, that is iQOO” message that was first posted on the official Weibo account of iQOO. Its Weibo account reveals that the model belongs to Vivo Cellular Communications Co. Ltd. Nonetheless, it’s speculated that the model will operate independently like Xiaomi’s Redmi and OPPO’s Realme. There may be not a lot info on the employees that’s working the iQOO model. It’s urged followers in China to touch upon
Vivo telephones have been obtainable in China inside a value bracket of 1,000 Yuan (~$147) and 4,000 Yuan (~$590). The iQOO model is anticipated to promote premium flagship telephones value 5,000 Yuan (~$738) and above. Nonetheless, there is no such thing as a info on the smartphones that belongs to the brand new model.
The iQOO.com area title is now lively. Nonetheless, it doesn’t include any particulars on the brand new model however carries common info on Vivo. Hopefully, Vivo or iQOO might quickly disperse a press launch to disclose extra in regards to the model. The beneath poster that has been shared by iQOO solely means that its units shall be futuristic and topnotch applied sciences.
A fast search on Fb, Twitter and Instagram reveals for the brand new model reveals that Vivo had been hiring many staff for it within the second half of 2018 in Indonesia. This implies that iQOO might be a worldwide model.
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In China, many smartphone manufacturers have launched 100a number of sub-brands to focus on at completely different value factors and pursuits. Honor is a sub-brand of Huawei, Motorola belongs to Lenovo, ZTE has Nubia, Meizu has Appeal Blue sub-brand, and POCO, Redmi and Black Shark are sub-brands of Xiaomi. With Cellular World Congress (MWC) 2019 tech exhibition quick approaching, Vivo might use the platform to announce extra particulars on the iQOO cell phone model.